About NIKE dunk

NIKE For example, while on the vision now seems designed to be simple, low-technology DUNK is a pair of shoes the next century. If the technology is concerned, we usually think it does not air Dunk is a one of the most primitive. However, the correct order are, 83 years old NIKE in order to defeat the opponent Converse has launched the Air Force 1 (the first dual-air-cushion shoes) so that they won in the market, stocks are also rising. But to make a comeback 85 years adidas, sports product market changes, Nike is facing the most serious financial crisis, stock prices fell more than half in the same year, in order to reverse the trend at this time, Nike had to do all over the world the impact of a later action, then to At that time, signed a huge new super-Michael Jordan, to Air Force One as the prototype for his first double-Designed Signature Shoes Air Jordan One. Soon all of the top school team are making a strong demand to have their own team shoes, which is why there was Dunk. Dunk on sale at 8 am has completely different colors, representing the University of North Carolina, the University of Arizona and University of Arkansas, such as NCAA's top eight teams. In fact, in the design Dunk on behalf of Air Jordan 1 is the prototype design, so have an excellent grip performance and sense of space and ensure the best players who can pitch at the sport compact and stable, so the performance can not be picky. DUNK so popular in the 80's is definitely not accidental. To the 90's, the United States because of the new culture sweeping the streets, NIKE has in common not only to meet the sports industry's success, it is intended to expand its production of multi-source and set foot into the streets of X-GAME. When in the streets, cultural and sports brands, it was the NIKE is merely a second-rate brand. NIKE aware of the campaign want to play in the streets, making not only the need for good quality and top technology, in terms of publicity is the biggest problem. So they decided to plan to use and then at the same basketball strategy is to use celebrities to bring their sports shoes made. NIKE selected after the most common is the most popular X-GAME: SKATEBOARD (skateboard) as a starting point to enter the joint culture. They signed a lot of money when the price of a very famous team ZOO YORK skateboard at skateboard as their profession with a statement. Want good publicity strategy, but in the market positioning of a relatively large gap, that is, at the high-tech content, NIKE products have URL and E-CUE, these two pairs of professional skateboarding shoes NIKE at the time used the latest ZOOM AIR SQUARE the insole technology enables users to more obvious sense of shock absorber effect of AIR, as well as the latest wear-resistant materials and breathable material. Their positioning is a professional level skateboard athletes. However, no low-end products, NIKE immediately aware of this problem, because NIKE know that they need at the market occupation, in the low-end is the main battlefield in this grade of consumers.