The shoe, which takes Kanye West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West's unique style.
From the start, West and Nike’s shared vision was clear: to create a modern classic. An original Nike footwear style that reflects elements of Nike’s sporting past, and remixes them with Nike innovation to deliver a unique shoe.
The creative process of the Air Yeezy began with the discussion around ideas and inspirations. The shoe began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike’s iconic innovations and rich design history, across both Basketball and Sportswear styles.
The creative process of the Air Yeezy began with the discussion around ideas and inspirations. The shoe began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike’s iconic innovations and rich design history, across both Basketball and Sportswear styles.
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